SF
01 — Me

Building digital
experiences where
technology meets
strategy.

3.4516° N · 76.5320° W — Cali, CO

I bridge the gap between design and engineering — crafting web solutions, configuring CRM ecosystems and automating workflows that actually work. From Salesforce implementations to custom-coded platforms, I turn complex requirements into clean, functional experiences.

Languages
Spanish Native
English Professional
Portuguese Reading
Experience Timeline
2026 — Present
Salesforce
CRM · Platform App Builder
2023 — 2025
Kajabi
CRM · CMS · Platform Implementation
2022 — 2023
Nueva EPS
Web Development · Front-End
2021
HospFriends
Mobile Development · UX/UI · Research
2026
Salesforce · 2026 — Present

I built my CRM foundation by understanding both the business side and the systems behind it. Working with clients, pipelines, automations, and customer journeys across platforms led me to Salesforce, where I'm now focused on growing toward a Salesforce Developer path.

Stack
SalesforceCRMAdminApp BuilderData ModelingFlowsApexAgentforceSOQL
Key achievements
01Salesforce Certified Platform App Builder
02Salesforce Certified Platform Foundations
03101 Trailhead badges across Admin, Developer, and AI
04Agentblazer Level 1 in Agentforce AI
Kajabi · 2023 — 2025

Kajabi helped me understand how CRM, content, automations, and customer journeys work together as one connected system. From funnels and offers to integrations and lifecycle processes, I focused on building setups that felt clear, reliable, and aligned with each business model.

Stack
KajabiCRMCMSCustom CodeFunnelsEmail MarketingAutomationsWebhooksPublic APIIntegrationsDNSLead Capture
Key achievements
01Built funnels, landing pages, forms, pipelines, and email sequences
02Configured tags, triggers, segmentation, webhooks, and automations
03Extended platform functionality through integrations, API workflows, and custom code
04Collaborated with international teams across different countries
Nueva EPS · 2022 — 2023

At Nueva EPS, I strengthened my front-end foundation by working on content structure, interface updates, and multisite maintenance. It gave me a solid understanding of how layout, navigation, and information architecture support stable and easy-to-use digital experiences.

Stack
HTMLCSSResponsive DesignMultisite ManagementWebsite MaintenanceContent WorkflowsInformation ArchitectureUX/UI
Key achievements
01Managed front-end and content updates across multiple websites
02Maintained responsive layouts and cross-site visual consistency
03Improved page structure, navigation, and content clarity
04Supported high-demand digital platforms for healthcare information
HospFriends · 2021

HospFriends was a meaningful project where design, research, and empathy came together. Contributing to a mobile and web proposal for hospitalized children taught me to create digital experiences that feel not only functional, but also supportive and human.

Stack
Mobile UX/UIMobile-First DesignApp DesignUser ResearchPrototypingInteraction DesignFront EndWeb Design
Key achievements
01Designed mobile-first flows for hospital-based interaction needs
02Created interface proposals focused on usability, accessibility, and clear navigation
03Built prototypes and interaction structures for a child-centered experience
04Defined screen behavior, content hierarchy, and interaction logic